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TEKINETIC MURALS

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Camila Magrane- founder/creative director of Tekinetic Murals

Camila Magrane

Founder, Creative Director

Camila is a multimedia artist working across various artforms and emerging technologies, including as a fine art photographer, game developer and educator.

Layered textures of walls, underground strata—representing depth, history, and the blending of sensory elements
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    1.

    The mural, viewed with the naked eye, inspires fascination and serves to draw the audience into a deeper, digital engagement from which a more nuanced narrative emerges.

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    2.

    Our works are best experienced in communal spaces where viewers can gather, explore together and share.

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    3.

    By applying new and experimental techniques, each mural helps evolve what's possible with the integration of augmented reality into the visual arts. We strive to create works that are flexible and can continually evolve in tandem with advancing technologies.

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    4.

    We favor handheld technology that is familiar, affordable and widely accessible to the public. While programming augmented realities requires expertise—enjoying them does not. Audiences who’ve never experienced augmented reality can easily dive in and start exploring.

During the production of each project, we keep in mind these

Core Principles

Our murals—rooted in fine art principles of symbolism, light and composition—are visually stunning as standalone works of art, while also acting as a way to bring the latest innovations in augmented reality and game design into the public sphere.

Feet balanced on a cement platform supported by a small branch, with ants crawling upward—symbolizing balance and resilience

During the production of each project, we keep in mind these

Core Principles

our

APPROACH

Our murals—rooted in fine art principles of symbolism, light and composition—are visually stunning as standalone works of art, while also acting as a way to bring the latest innovations in augmented reality and game design into the public sphere.

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Cityscape with people of various ages walking through town; a large blank-walled building stands at the center

For instance, technology has become notorious for creating isolation, lulling us into disconnected trance-like states; yet it also expands our horizons and brings the impossible within reach. Likewise, traditional arts can bring transcendence, yet is often sequestered away from public view in exclusive galleries or private collections. Traditional mediums like photography, sculpture and painting also struggle to compete for attention with immersive and all-consuming digital media.

Animated flock of birds flying across the screen as user scrolls, symbolizing movement and transformation.
Tekinetic Murals let people engage with art, technology and each other all at once. Large-scale and situated in public spaces, our murals are also embedded in cultural, historical and architectural contexts.

When people are able to use their phones to reveal the otherwise hidden digital realities in our murals, it expands their sense of what art and technology can do.

Brick wall texture used as a visual transition element between sections.
Hands holding a red flower delicately tied with string, symbolizing connection and fragility.

ABOUT

At Tekinetic Murals --
We create communal art experiences.
We tell stories using new and experimental technology.
We make fine art and tech accessible.

With one foot in the world of video game design and the other in traditional arts we are in a unique position to bridge the chasm between these two sectors, and in doing so, solve fundamental problems with each.

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